Roam
Lifecycle automations, targeted campaigns, CRM optimisation, loyalty & referral program, subscription comms
Getting intimate with a premium sex care brand
<150
Creatives
Implemented
+4
Launches
Executed
+45%
Revenue
In 3 months
CLV
X1.3
Over 1 year
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Fantastic Work
“It was an absolute pleasure working with Dom and his team. They built a cohesive email communications strategy to serve our customer needs whilst aiding our KPI targets, and then took care of all the execution.
Everything was scoped out in advance, with milestones set and delivered on time. On a personal level, he’s a really nice guy to work with and felt like an extension of our team.”
Founder of Roam
BEN TAYLOR
THE REVIEW
A Year Long Partnership
OVERVIEW
After growing quickly and capturing the eye of outlets like GQ, Women’s Health and Forbes, Roam came to us looking for a way to boost retention rates and cement their place in the sexual wellness industry. 


We spent the next year setting the foundations for their entire CRM ecosystem. Highlights included mapping out cohort specific customer journeys, collecting game-changing zero party data, overturning deliverability issues, successfully launching 4 incredible products, and setting up a robust referral and loyalty program.
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Automations
THE DETAILS
Behavioural flows and personalised series to help nurture, convert and retain on autopilot
PART 1
Pre-Purchase
In-depth welcome sequences, product specific browse and cart abandonment flows, and automated customer research to help increase acquisition rates.
PART 2
Post-Purchase
Fulfilment emails, thank you messages, cross-sells, and winback series to improve customer experience, increase retention rates and boost CLV.
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Campaigns & Promos
Targeted campaigns and email funnels targeted to different segments of the lifecycle
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Loyalty & Referrals
Complete comms set up for an extensive loyalty & referral program
