La Beeby
CRM migration, lifecycle automations, targeted campaigns, flow optimisation
Retention set up for a beauty workwear brand
<100
Creatives
Implemented
+3
Launches
Executed
+55%
Revenue
In 3 months
CLV
X1.4
Over 1 year
An Evergreen Approach
La Beeby came to us looking to build out their CRM comms and migrate ESPs. We helped them expand their flow set up, troubleshoot their new integration, and strategise a fresh, content driven approach to balance out promos.
Other highlights were setting up unique, evergreen catalogue education flows to nurture prospects, new customers, and winback old ones, and working alongside sister brands.
OVERVIEW
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Automations
THE DETAILS
Behavioural flows and personalised series to help nurture, convert and retain on autopilot
PART 1
Pre-Purchase
Welcome emails, retargeting messages, and catalogue education flows to help nurture and convert.
PART 2
Post-Purchase
Salons rely on La Beeby for quality workwear, and stay with them for years because of that - we wanted to reflect the gratitude in our post-purchase comms.
Campaigns & Promos
Holiday promos and product education campaigns to different segments of the lifecycle
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